Playing with America's Doll: A Cultural Analysis of the American Girl Collection


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Written by
Emilie Zaslow
Published by
Palgrave Macmillan
QR code for Playing with America's Doll: A Cultural Analysis of the American Girl Collection
Published
Aug, 2017
ISBN 10
1137566485
ISBN 13
9781137566485
Pages
204

About Playing with America's Doll: A Cultural Analysis of the American Girl Collection

This critical account of the American Girl brand explores what its books and dolls communicate to girls about femininity, racial identity, ethnicity, and what it means to be an American. Emilie Zaslow begins by tracing the development of American Girl and situates the company’s growth and popularity in a social history of girl power media culture. She then weaves analyses of the collection’s narrative and material representations with qualitative research on mothers and girls. Examining the dolls with both a critical eye and a fan’s curiosity, Zaslow raises questions about the values espoused by this iconic American brand.

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